Do you feel like you're spending SO MUCH TIME on Instagram without seeing any results in your engagement numbers? Feel like you're posting ALL THE TIME and wish you could put down the phone? Do you sometimes get so frustrated with the app that you just feel like giving up on the whole thing?!
You're not alone!
The secret most people aren't talking about is that what USED to work on Instagram just plain doesn't anymore...but once you understand what the Instagram algorithm is and what factors it takes into account TODAY, you can use that information to spend less time on the app AND increase your engagement rate.
Stop wasting time with no results!
Making these 3 easy changes to your app behavior will IMMEDIATELY increase your social media engagement and make your posts more likely to be seen and engaged with by your true, authentic audience...
Okay, you guys. Full disclosure: I HATE this stuff. But that's EXACTLY why I wrote this post: bc I have a sneaky feeling doing your taxes makes you feel intimidated/ anxious, too.
Calculating and filing your taxes is the ultimate worst "adulting" task out there, IMO. It's hard enough being an entrepreneur without the added stress of taking a big hit in taxes, or even knowing if you're doing everything right!
Please keep in mind that if you are at all worried, it's best to hire a professional. But if you want some guidance about where to start, what questions you should be asking, and practical tips to make tax season easier on yourself and your business, keep reading.
Since starting my coaching & copywriting business, I've learned a TON about things like 1099 forms, how to track your income and deductible expenses, the "Self-Employment Tax" (surprise!), how the 2018 Tax Reform bill impacts us, etc. I'm sharing everything I found simply because I want to save you as much grief as possible this tax season.
PS- You can download this post (for FREE) in printable, PDF form HERE to save it for later:
How To Do Your Taxes as a Freelance Entrepreneur
I have a very simple question to pose this Valentine's Day: are you totally, madly, completely in love with the vision you have of your future self?
With your answer in mind, think about this: Is the way you look at yourself right now accurate? Is it even positive? Or maybe, just maybe, are you holding on to an old story you've been told about who you are or what you're capable of?
Forget about past "failures" or "should have's". Who are you RIGHT NOW? More importantly, do the actions you take and the stories you tell yourself support a vision of who you WANT TO BECOME?
Let me tell you a (semi-embarrassing) story about how I wound up "ugly crying" in World Market last week when I figured out I was desperately holding on to an old "struggling artist" picture of myself that didn't serve me anymore. It all started with a broken chair...
When I say "turn your client into your friend", I don't mean you have to go out to happy hour with every person who engages you for your goods or services (that's a LOT of margaritas!).
What I mean by "turn your client into your friend" is this: when you take the time to do a few small things to help you get to know your clients beyond their 150 character instagram bio, you are creating a more meaningful relationship with that person or company.
When you focus on creating relationships rather than just getting the job done, you turn a one-time payday into a MUCH more personally and financially profitable connection. Additionally, when you build a friendly relationship with your client, they become more likely to recommend you to their friends! It's all about inviting trust and building a foundation for a working relationship that lasts beyond a one-time paycheck. With all that in mind, here are 3 super fast and easy ways to turn clients into friends in under 10 minutes.
Just when we think we've got it figured out, that pesky instagram algorithm switches it up on us (again!). Don't freak out when you hear the word "algorithm"... WHAT it is never changes. It's HOW it works that shifts behind the scenes and impacts the effectiveness of our social media outreach & marketing.
Lucky for you guys I've been doing some sleuthing and nerdy research about the changes that are happening across all social media platforms. So, if you've noticed a big drop in engagement, seen more ads than ever, and feel like you're yelling into a void: you're not alone! Here are the 5 biggest changes to Instagram and Facebook's algorithms (don't forget that fb OWNS ig!), and how you can use that info to your advantage to grow your following in 2019.
Congratulations! We made it to 2019, guys! Chances are you're feeling both inspired and overwhelmed by all the online classes and programs out there telling you how to set goals for the new year, "live your best life"...blah, blah, blah. Don't get me wrong, I've DONE those programs. Sometimes they're even helpful! But for me, it always feels more attainable to focus on ONE thing I can improve and go from there. And in 2018, that one thing was: learn to use social media to get paying clients.
Last summer I launched my copywriting business (yay!) because I wanted more freedom with my time and energy while still using my creative skills to support myself financially. The biggest lesson I learned was how HUGELY important it was to define and refine my social media presence in order to bring in more paying clients. I definitely took some stumbles along the way and it took at LEAST a couple months for me to find my groove, but making a few very small-but-meaningful changes made all the difference.
The biggest game changer for me was investing in some professional recording equipment for my social media. Now, when I say "invested" I don't mean dropped a bunch of cash; I mean I researched the crap outta a bunch of stuff to find the highest quality products for the most affordable price- because when you're starting a business, every penny *literally* counts. Also I didn't want to buy a bunch of crap that was going to break in a month and/or that I didn't really need.
SO, lovely ones, below is a list of affordable things that I PERSONALLY OWN and stand by as truly helping me build my social media presence and get more paying customers. See if any of them sound like they can help you, too!
First of all: YOU'RE DOING GREAT. How do I know? Because you're here reading this blog looking for answers on how to do right by yourself AND your business. Showing up is no small potatoes and I applaud you!
BUT you're also here because, well...you don't FEEL like you're doing great. In fact, sometimes you feel like a fraud and like you have no idea what you're doing. Honestly, SO DO I! (Why do you think I decided to write this post?!). But we are NOT alone- not by a long shot.
In fact, we're so not alone that there's even a psychological phenomenon named after what we're feeling. It's called "IMPOSTER SYNDROME".
But the GREAT NEWS is that there are so many (super easy, non-intimidating, non-"therapy"-feeling) tools you can use to get over your imposter syndrome and starting owning your worth. Keep reading to find out what MY TOP 5 WAYS OF DEALING WITH IMPOSTER SYNDROME are so you can start implementing them into your work and life: Because the world deserves to hear what you have to say!
In my last couple posts, I've shared with you guys WHAT the mysterious Instagram "Algorithm" is and HOW it works.
In short: The Algorithm gathers information behind the scenes as you use Instagram, keeping track of what you like, and boosting posts that are the most likely to generate engagement. Basically, it's constantly curating your feed so you see the posts you are most likely to "like", comment on, or click through to a person's profile- all based on your past behavior.
The algorithm only has one purpose: to KEEP PEOPLE ON THE APP LONGER.
We also learned that as you're scrolling through your beautiful, customized feed you are only seeing 30% of posts from the people you follow. And whose fault is that? Yup. the algorithm. That's because Instagram is putting ONLY the BEST 30% of content in front of you at any given time. Which means if you want your posts to be seen, you have to work with the algorithm as best you can to make sure your posts are in that top 30%.
So basically, when it comes to the algorithm, we can use all the help we can get!
Here's a few stats on why Instagram stories really DO matter and how you can use them to boost your engagement, hack the algorithm, and put yourself in that top 30%...
Get out your notebooks, kiddos, because I'm about to give you the secret recipe for Instagram's algorithm...
Did you know you're only seeing the top 30% of posts that go on Instagram? It's true! You're only seeing less than a third of all the posts being put up by the accounts you follow at any given time.
Why? Because of that pesky gremlin working behind the scenes: THE ALGORITHM!
But, here's the good news: once you know what the algorithm is, you can find out how it works (see below!). Once you know how it works, you can start to learn how to make it work for you!
Keep reading to find out the 3 most important ingredients in the Algorithm's recipe that determine whether your posts are making that coveted top 30%...
I've since updated this post, but I originally wrote it during Halloween 2018... In the spirit of all things spooky, I wanted to tackle a subject that can feel SUPER SCARY...
THE "ALLLLGORITHM"!!!!! OOOOOOooooooo!!!!!
I feel like the word “algorithm” is whispered in the small business world like “Voldemort” is whispered in the Harry Potter series…like it’s this mysterious, evil force that we know exists but feel like we can’t define because it’s too scary to think about it being real.
Prepare to be de-mystified and learn small, manageable ways that you can USE Instagram’s algorithm so that more people see and engage with your content…